Customers talked and Best Buy and Toshiba listened. The two electronics giants have partnered to bring the light-weight, wireless Satellite E205 to consumers and Best Buy began exclusively selling the laptop on January 17, 2010. The five-pound, one-inch computer made its debut at Intel CEO Paul Otellini’s address at the Consumer Electronics Show and retails for about $1,000.
The laptop was developed based on the comments of Best Buy’s shoppers. This is the second time the two companies have collaborated. The first time resulted in the Satellite E105 laptop which was released in summer 2008. It features Intel’s new Core i5 processor, extended battery life, and a LED-backlit keyboard. It even connects wirelessly to a big-screen HDTV.
Jeff Barney, the general manager of Toshiba’s digital products division says the customized model should help the company’s laptop sales, “The backlit keyboard was at the top of everyone’s wish list.”
During the third quarter last year, Toshiba shipped about 1.4 million notebooks, which made up about 13% of all United States. laptop sales. Windows 7 was a big factor in that quarter’s computer sales overall.
Toshiba is not the only company Best Buy has teamed with. The retail giant has also worked with Hewlett Packard, Sony, and Dell to produce computers as part of its “Blue Label” program. The company’s website, says this about the Blue Label program, “When we set out to make the perfect laptop, we looked to our customers for inspiration. With your ideas as first priority, we partnered with trusted brands to design laptops with the features you asked for. Introducing the new Toshiba, Dell and Sony Blue Label laptops.”
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